Digital Work, by Young Talent

Digitalization has caused major disruptions in the ways we work, and the pandemic has leapfrogged these developments for all of us. Digital solutions have impacted the content of professions, created new ones, but also changed the ways in which we work.

While many reports and other predictions have been written, how does the impact of the digital seem to young talent in different fields of communication? What to expect when you enter professional life, what are the advantages and disadvantages of digital working communities, and what should we expect from our digital work in the future?

The webinar, Digital Works? of the Institute of International Communication, on 14 October 2021, featured a panel of three young talents: Emma Lextrait, Valerie Ohm, and Daniel Haynes.

Here are their insights on digital community building – strategies and tactics, advantages for different fields, and challenges – as well as the future of digital work and life:

4 thoughts on “Digital Work, by Young Talent

  1. Some key points I learned watching the webinar include:
    – When Emma discussed how her community is able to partner with creators and are able to retain and listen to these creators but also there is a part that allows the audience to ask questions. Although this community is digital, it can still be very direct. Through the screen these people gain confidence to become creators themselves.
    – Engagement in digital communities can be difficult. Daniel discussed his school community and the errors he faced when trying to engage his students in his multimedia class. He tried to do a lot of breakout rooms to engage them in more intimate conversation.
    – Working from home is relatively new in the grand scheme of things, but digital is now its own value. Valerie discussed her digital community of working remotely during the pandemic and realizing all this work can be done from home. It also opens us up to a wide range of talent and allows employees from all over to contribute digitally, which can have greater resources for the clients.
    – It can be hard to see through a lenses that you have been conditionalized to view things certain ways.

  2. Key points I learned listening to the Webinar is
    1. The importance of authenticity in a digital community. The interaction with the users and not just the company is important because it keeps the digital engagement genuine and not fake. It maintains the organic nature of the online community.

    2. I also enjoyed the bit on authentic marketing and how companies work to try and build, maintain and encourage user loyalty and interaction online, That is what ultimately build user loyalty and client purchasing power and vote what some may call a “cult following”

    3. The Downsides of digital communities is that online is addictive. This is true and it does keep users in a bubble.

  3. I think it was very interesting listening to each speaker and their take on digital communities. Listening to Valerie speak about working with her company remotely and trying to also engage with other companies through digital communities, really speaks truth to what it means to work within a digital community. It has become the new way of life for most companies and addresses the engagement required to maintain said communities and expand marketing. Her use of digital communities for target marketing is also the new way of life and internet use. Emma has also acknowledged that the shift has been towards digital communities especially since the pandemic. That by continuing to post content and lectures and tutorials, they are constantly creating content for users to engage with. I think it also speaks true when Emma acknowledges her own personal social medias, their involvement in her career, and that this is now what life has become. Many people have become ambassadors of their company and representations of their digital communities they have built, without a real means of escaping the spotlight. It is also so interesting to see the difference for Daniel and Emma in that Emma’s company encourages as much social media engagement as possible. I find that it probably is very hard to not have any digital private life being part of such a large digital community.

  4. This webinar was a very helpful look at how young professionals create and join digital communities at work. The main points that I found interesting were:

    -> One important point that Emma added to the conversation was the concept of relatability when using digital platforms for reaching out to your community. It is important to know the community well and understand the communication strategies that work effectively for making people engaged and interested in the materials. An interesting aspect of that is the type of language and personalities that are used when communicating, which should match well with the audience’s existing understanding of the topics.
    -> When talking about podcasts, Daniel provided very interesting ideas for inviting the community to become a part of the process. Asking about feedback and ideas is a wonderful way to make your content more intriguing to the community without having to do a lot of work on generating new approaches. Sometimes asking a question or welcoming the community to participate can answer many questions that we may be unsure of how to approach.
    -> When Valerie discusses the current criticism towards Facebook, she adds that companies should remember that there are many alternatives to the platform. This is important because it invites companies to keep exploring other available platforms that can help build communities in the same way and maybe even provide more efficient ways of doing similar activities. When we focus too much on a platform like that, we may have too narrow opportunities for connecting with our audiences.

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