The Music Industry, Fan Engagement, and the Pandemic: A Discussion with Kadijat Salawudeen

By Elissa Mefleh and Dalal Garai

A Rocket to the Moon (CC2.0)

Whether you like to listen to some Lo-fi beats while you study or some classical tunes while you cook dinner, music is undoubtedly an element of our everyday lives. Similar to how music has an integral role in our lives, we, as consumers, also play a powerful role in the success of the music industry. In March 2021, we got the opportunity to speak to Kadijat Salawudeen, in our Digital Communities class at Northwestern University in Qatar taught by Dr. Minna Aslama Horowitz. She is a second-year graduate student studying International Communications at St. John’s University in Queens, New York. Currently, she works on the PR and Marketing teams at °1824, a vertical within Universal Music Group. She is also a freelancer with She Is The Music as part of the communications committee. Through this virtual discussion, we were able to gain insight into the music industry. Some of the topics which we discussed included, understanding what it takes to be part of it, the role of fans and anti-fans engagement, and the changes that needed to be made in light of the COVID-19 pandemic.

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